Michelin CrossClimate Evolved from a summer tyre and represents the latest approach to year-round motoring. Continental's WinterContact TS850 Having won more than 23 winter tyre tests since launch, this is widely regarded as the standard setter in the field.

Michelin tires are quite rightly regarded, by most, to be the best in the world, at least when it comes to tires you're likely to put on your car or truck at home. Michelin tires rank highly across both expert reviews and customer surveys and sit top of the list of the best tire brands across multiple tire categories

Short Answer: Michelin tires are more expensive than other popular brands because of their quality, warranty options, and the company's satisfaction guarantee.